MELODY

September 2024

Moneythink CMU is a student-led organization that helps bridge the financial literacy gap by mentoring Pittsburgh high school students and equipping them with real-world money management skills. As the Director of Design, I led a full rebrand to give the club a fresh, modern look that better reflected its goals. This included designing a new logo, choosing updated fonts, and creating a cohesive brand identity for stronger recognition and appeal. I developed eye-catching templates, posters, and social media content to boost event promotion and engagement. To bring the brand to life, I built and mentored a team of student designers, ensuring a consistent and professional look across all digital and print materials. The rebrand successfully increased the club’s visibility, making a lasting impression on members and the wider community.